Niat Menggunakan E-Commerce Dengan Technology Acceptance Model (TAM) Pada UMKM
نویسندگان
چکیده
Usaha Mikro Kecil, dan menengah (UMKM) merupakan kegiatan usaha yang berkontribusi dalam perekonomian nasional. Kemajuan teknologi informasi sangat memudahkan masyarakat melakukan berbagai macam aktivitas salah satunya adalah bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi manfaat, kemudahan penggunaan, tekanan sosial, sikap penggunaan terhadap niat menggunakan e-commerce berdasarkan pendekatan Technology Acceptance Model (TAM). Data penelitian diperoleh dengan metode survei. Sebanyak 100 UMKM di Daerah Istimewa Yogyakarta menjadi sampel ini. Pengambilan dilakukan teknik purposive sampling. Analisis data SEM-PLS. Hasil menunjukkan bahwa manfaat berpengaruh positif menggunakan, sosial serta menggunakan.
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ژورنال
عنوان ژورنال: Jurnal Bisnis dan Kewirausahaan
سال: 2021
ISSN: ['2252-3073', '2622-0806']
DOI: https://doi.org/10.31940/jbk.v17i1.2327